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Freelance Copywriter in East Sussex. Producing Copy That Prompts Enquiries and Drives Sales.

Get better results from your advertising and marketing.

I’m a freelance copywriter based just outside Eastbourne, East Sussex. I help small and medium enterprises to connect with their audience and prospective customers effectively.

 

Using engaging, clear and persuasive writing for your marketing and advertising. Driving traffic, enquiries and sales.

 

I provide copywriting services for many forms of advertising and marketing, specialising in case studies.

 

Like many SME owners, you may know that you should be doing more marketing, but you don’t have the time and you struggle to know what to say, or how to say it.

 

Maybe you’ve tried it yourself, or you’ve had someone who’s ‘quite good with words’ in the office have a go. And you’ve probably spent hours trying to get AI to do it for you.

 

The problem with all of these is that none are trained or experienced to do the job. Each will give you something to put on your website, or to post on social media or your blog, but do they actually return the results you’re hoping for? Do they understand marketing and advertising strategy like a copywriter does?

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Contact me and let's chat about your content needs.

"Martin is incredibly easy to work with, completely unfazed by challenges, and nothing is ever too much trouble for him. Exceptional service from start to finish!"

Caroline Small - Pushing Up Dasiyz

What My Copywriting Services Can Do For You

With me, you don’t just get someone who can write words. You get a consultant who works with you to advise, discuss ideas and achieve the best possible outcome for your business.

 

I can answer your customer's most important question. That question is... "Why?"

Why should they buy your product or service?

Why should they 'click here' or sign-up to your news-letter?

Why should they come to you rather than your competitors?

As your freelance copywriter, before putting pen to paper, or fingers to keyboard, I make sure I know you and your business. I make sure I understand what your customers want and how you can help them.

I make sure I can give your customers the 'why'.

 

Copy that is designed to spark interest and prompt action from your audience.

 

  • Save time. Spend your time doing what you do best - running your business and doing the things you love. Leave finding 'the right words' to me!

  • Higher conversions. Copywriting is all about prompting action from your audience. I know how to encourage the reader to take the action you want - resulting in higher profits!

  • No AI. It has it's uses. It can write something that sounds good. But it can never think or feel like a human does. I can empathise with your audience and connect with them on a human level that AI cannot. 

  • Build trust and loyalty. As your copywriter, anything I write for you will be consistent to your brand personality. I will always give the reader what they’re expecting. This builds trust and a loyal following.

Why Choose Me As Your Copywriter?

Since completing my copywriting training in 2023, I have written for businesses across multiple sectors. Including financial, HR consultants, surveying, charities and trades people, to name a few.

 

Projects I’ve worked on include large websites, case studies, email campaigns, blogs, leaflets and more. Using copywriting techniques to help these marketing strategies deliver their desired outcome.

 

My experience of interviewing, gained from a past career, has put me in a great position to be able to uncover not only information, but the right information, about your business and your customers. Building the foundations for clear, succinct, messaging. This is especially important when carrying out a case study.

Common Marketing Challenges I Help Solve

Phrases I often hear from my clients:

 

“I know what I want to say, I just can’t put it into the right words.”

“At the end of a busy day, the last thing I want to do is write social media posts or update my blog.”

“I spend time doing these things, but don’t get any results from it. It doesn’t work.”

 

If any of those sound like you, we should be having a chat, because I can help you.

 

These are the most common services I provide...

 

  • Website and landing page copy.

  • Email pitches and campaigns

  • Printed and digital advertising

  • Blogs

  • Case studies

  • Social Media posts and adverts

  • Leaflets & Flyers

  • Product description

  • Anything else you use to speak to your audience

 

Together we can make sure your marketing gets done and has the impact you deserve.

Now's the time to take action!

 

Let's have a chat about what your struggles are, what project you'd like to get done, or on-going content support.

Contact me now for a FREE consultation.

Testimonials

Website copy project

If you want to make your website content more engaging and attract a larger buyer market, hire Martin at On Point Copywriting.

 

He helped me update mine by researching our business needs inside and out to deliver highly appealing copy.

 

Martin is incredibly easy to work with, completely unfazed by challenges, and nothing is ever too much trouble for him. Exceptional service from start to finish!

Caroline Small- Pushing Up Dasyz

Social Media Posts

From the outset, Martin has taken time to understand our business, our goals and the message we wanted to communicate.

His expertise, professionalism and attention to detail helped us present our brand with clarity and confidence. His guidance has played a role in ensuring we are ready for our new brand launch.

We would not hesitate to recommend On Point Copywriting to any business looking for high-quality copywriting and communications support.

Thank you Martin for your outstanding work and for helping our business get off to such a strong start.

Lee Harrington- The Card Machine Man

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