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Martin - MD of On Point Copywriting

They say a picture paints 1000 words.

I believe a few carefully chosen words can create a picture. â€‹

Copywriting That Speaks To Your
Audience And Prompts Action

​How I can benefit your business:​​

 

I can answer your customer's most important question... 'Why?'

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Why should they buy your product or service?

Why should they 'click here' or sign-up to your news letter?

Why should they come to you rather than your competitors?

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As your freelance copywriter, before putting pen to paper (or fingers to keyboard) I make sure I know you and your business. I make sure I understand what your customers want and how you can help them. I make sure I can give your customers the 'why'. ​​​​​

Many businesses seek my copywriting help because they struggle to find "the right words" for their website. Some want better results from their social media posts. Others want leaflets and flyers that don't just get put in the bin, but that result in calls and emails.

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​Maybe you're currently using AI, but it's missing that human touch that encourages other humans to get in contact with you. 

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I will write bespoke copy for you. Copy that tells your story. Copy that shows everyone what you have to offer, how you can benefit them and why their next purchase should be with you.

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Just A Few Ways You Will Benefit From A Copywriter...

  • Save time. Spend your time doing what you do best - running your business and doing the things you love. Leave finding 'the right words' to me!

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  • Higher conversions. Copywriting is all about prompting action from your audience. I know how to encourage the reader to take the action you want - resulting in higher profits!

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  • No AI. Yes, it has it's uses. It can write something that sounds good. But it can never think or feel like a human does. I can empathise with your audience and connect with them in a way AI cannot. 

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  • Build trust and loyalty. As your copywriter, anything I write for you will be consistent to your brand personality. I will always give the reader what they are expecting. This builds trust and a loyal following.

Why A Freelancer Is Better Value Than Employed Staff...

The cost of employed staff has risen considerably. It's only going to get more expensive. From the costs involved with recruiting, to the various, constantly rising, contributions you have to pay.

  • There are no recruiting costs.

  • You don't pay me sick leave or holiday pay.

  • You don't have to pay into my pension.

  • You don't have to pay national insurance contributions.

  • When work dies off a bit, you're not paying me to sit in your office twiddling my thumbs.

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 A FREELANCE copywriter is the clearly the right choice.

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